Reputation in Business: Lessons for Leaders

A  compelling mix of reputation management, crisis leadership and the role  of politics in business, this book provides unique practical steps that  leaders can take to protect their reputations and those of the  organisations they head in an ever more open social media-led world. 

Although  leaders increasingly recognise the vital intangible asset that  reputation represents, too many do not really understand what reputation  is and the steps that should be taken to build it and their corporate  value. Given the range of factors depending on the organisation, each  aspect of its complex reputational story needs to be unpicked if a  reputation is to be built, maintained and protected. This step  by-step-guide offers advice on how to develop the strategies needed to  do this, provides clear lessons throughout from a range of experts - and  distinctively, looks beyond the corporate sector to charities,  governments, NGOs and the public sector.

Boards,  trustees, non-executive directors, senior management, and leaders of all  types of organisations need to consider the steps that should be taken  to build, maintain and defend their reputation, and that means knowing  what their reputation is and the audiences that matter most to them.  This book is the roadmap.